September 6, 2023
Should I Refresh or Redesign My Website?
From the desk of Daniel Edwins: Are you looking to improve your website? There used to be an unwritten rule that organizations would redesign their website every three years –…
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July 18, 2023
Building Strong Agency-Client Relationships: Three Essential Principles
From the desk of Christine Lekatz Establishing and maintaining strong agency-client relationships is something many organizations struggle to do. With countless options available, clients seek agencies that not only deliver…
June 13, 2023
Digital Advertising Terms You Need to Know
In a space that’s always changing, there is one constant: keeping up with the lingo! Explore our digital advertising glossary to get up to speed with the terminology marketers need…
May 24, 2023
What to Know as Google Sunsets Universal Analytics in Favor of GA4
Transition to GA4 today to avoid losing valuable user data In the world of website analytics and user data, Google Analytics has long been the go-to tool for tracking and…
November 11, 2022
Migrating from Universal Analytics to Google Analytics 4 (G4)
What is G4? Google Analytics 4 (GA4) is Google’s next-generation digital analytics measurement solution that will replace Universal Analytics (UA), effective July 1, 2023. GA4 is the new standard in…
July 12, 2022
Top Five Ways to Improve Your Website Speed
A listicle from the desk of Wendy Placko Your website is one of your key marketing tools. It’s important to care about your website’s speed. If your site takes longer…
July 6, 2022
Keeping People in Mind
From the desk of Daniel Edwins: When was the last time you were frustrated using something in your daily life? I was recently staying at a cabin on Lake Superior…
May 16, 2022
In Brief: Be Brief
From the desk of Eric Molho: An email subject line of one to five words. A description of less than 150 words. This, according to a recent study, is the…
March 23, 2022
Strategy Amidst Uncertainty
From the desk of Eric Molho: Inflation. New work environments. The great resignation. And now, a new war. Everywhere we turn, uncertainty reigns. After two years of hoping to return…
January 13, 2022
The Brochure That Changed My Life
From the desk of Eric Molho: Sometime in 1986, my mother and older brother went on a college visit trip to far away Minnesota. We lived in Indiana and my…