June 10, 2023
Measuring Every Step of the Way
Marketers are inundated with tactics and creative ideas for sharing stories. While we know an aligned mix of tactics is effective at reaching audiences, we still have strategic choices to…
June 10, 2023
Marketers are inundated with tactics and creative ideas for sharing stories. While we know an aligned mix of tactics is effective at reaching audiences, we still have strategic choices to…
May 24, 2023
Transition to GA4 today to avoid losing valuable user data In the world of website analytics and user data, Google Analytics has long been the go-to tool for tracking and…
April 22, 2023
Digital marketing has expanded dramatically in the last 20 years, leading many to believe that print marketing has been left in its dust. Surprisingly, this is not at all the…
November 11, 2022
What is G4? Google Analytics 4 (GA4) is Google’s next-generation digital analytics measurement solution that will replace Universal Analytics (UA), effective July 1, 2023. GA4 is the new standard in…
November 9, 2022
From the desk of Eric Molho: What is a Brand? In marketing, it’s the age-old question. Ask 100 people to define a brand, and you’ll easily get 100 (or more)…
July 12, 2022
A listicle from the desk of Wendy Placko Your website is one of your key marketing tools. It’s important to care about your website’s speed. If your site takes longer…
July 6, 2022
From the desk of Daniel Edwins: When was the last time you were frustrated using something in your daily life? I was recently staying at a cabin on Lake Superior…
May 16, 2022
An email subject line of one to five words. A description of less than 150 words. This, according to a recent study, is the optimal length for pitching your story…
March 23, 2022
From the desk of Eric Molho: Inflation. New work environments. The great resignation. And now, a new war. Everywhere we turn, uncertainty reigns. After two years of hoping to return…
January 13, 2022
From the desk of Eric Molho: Sometime in 1986, my mother and older brother went on a college visit trip to far away Minnesota. We lived in Indiana and my…