August 4, 2025
Stop Assuming. Start Researching.
Why UX Research Should Be the Starting Point of Every Marketing Initiative When budgets and timelines are tight, it’s tempting to lead with what you think your audience wants. You…
News
April 3, 2025
B2B Marketing Considerations for 2025
The current B2B marketing landscape can seem overwhelming. Economic shifts, technological advancements and new buyer expectations require businesses to adjust their strategies. When budgets and resources (your time) are limited,…
February 12, 2025
Top Five Reasons to Invest in Spokesperson Training
Every conversation–whether with customers, investors, the public or the media–is an opportunity to reinforce your organization’s reputation. Effective spokesperson training provides the tools and confidence to make the most of…
January 9, 2025
Adam Neuger Joins Neuger as President
We are excited to announce Adam Neuger as President to carry the firm forward in 2025 and beyond. Adam is the son of current President and CEO, David Neuger. He…
September 5, 2024
Schools are Brands, too!
Contrary to popular belief, a brand is more than a logo or tagline. It is much grander than a graphic image or a string of words. It’s more encompassing than…
June 12, 2024
A Case for Digital Marketing
Digital marketing is a core piece of any integrated marketing strategy today. No matter what kind of business you’re promoting, a substantial amount of your target audience is almost certainly…
April 12, 2024
Spring Cleaning Season! Does Your Visual Brand Need a Refresh?
Maintaining a relevant and strong visual brand is essential for long-term success. Just like you don’t want to live in a cluttered and outdated home, don’t leave your brand to…
February 20, 2024
Dreamgirls: A Tribute to Real-Life Black Icons
From the desk of Atiya Mansfield In honor of Black History Month, the Neuger team shared a beautiful lunch from Wendy’s House of Soul and watched the 2006 hit movie…
February 15, 2024
Unlocking the Power of SEO to Maximize Online Visibility
So, you’ve got a website that’s digitally representing your brand – a place for your customers to find information they need, and for new prospects to learn about what you…
January 1, 2024
Should I Refresh or Redesign My Website?
From the desk of Daniel Edwins: Are you looking to improve your website? There used to be an unwritten rule that organizations would redesign their website every three years –…