Limited-Time Offer, Targeted Strategy
Advertising
SEO Helps Niche B2B Manufacturing Keep Rolling
Northfield Automation Systems
Searching for the Right Searchers
Northfield Automation Systems, a global leader in creating process solutions for automated manufacturing needs, wanted to generate new leads by improving their search engine optimization for very specific keywords. Their expertise is in sensitive material handling for the manufacturing of items such as medical devices, flexible electronics and touch screen devices. To produce these types of products more efficiently, many manufacturers move from manual/panel-to-panel processing to automated, roll-to-roll processing.
How to Rank
To improve Northfield Automation Systems’ rankings for roll-to-roll related keywords we began by performing a competitor analysis, reviewing the pages that were currently outranking them. Based on our review of those sites, we made updates to their website including new pages about their roll-to-roll processing expertise, blog content, metadata updates and strategic use of keywords.
On a Roll
Less than six months after beginning our SEO efforts, Northfield Automation Systems rankings for roll-to-roll related keywords began to climb into the top 10. Search results often feature snippets of blog posts, including the company’s imagery of their technology. Northfield Automation Systems now ranks #1 for roll-to-roll handling and roll-to-roll processing equipment and ranks in the top 10 for seven other keywords. Performance for their Search Engine Marketing campaigns has also improved, and organic traffic from roll-to-roll related keywords has increased.
Client
Northfield Automation Systems
Category
Manufacturing
Services
Advertising