Minnesota State sought to increase enrollment in its Transfer Pathways program, which allows students to start at Minnesota State college and transfer to a Minnesota State university, saving them time and money on the way to a degree.
Multiple Audiences = Multiple Channels
Knowing that reaching multiple key audiences was a priority, the Neuger team executed a segmented, multi-channel campaign, which spanned the digital sphere with ads on Spotify, Google, Facebook and Instagram, as well as traditional spaces, like radio and printed campus materials.
Amplified by the marketing promotions of college and university staff, the campaign resulted in a dramatic 275% enrollment increase over the previous year and was recognized with a Silver Quill Award from the International Association of Business Communicators (IABC) Pacific Plains Region.
I’ve worked with a lot of creative agencies throughout my career and I can honestly say that working with Neuger has been a highlight for me. I find their work top-notch and their communication and responsiveness to be exemplary.