Limited-Time Offer, Targeted Strategy

Ziegler CAT

Finding New Leads

Ziegler CAT, one of the largest Cat® equipment dealers in North America, was looking to broaden their reach to find new leads for their compact construction equipment division and promote a limited-time offer. 

Ziegler CAT Billboard

Leveraging Custom Targeting

In addition to a billboard and print advertising campaign, the Neuger team recommended digital display ads using customized targeting options and optimizing the campaign to generate new leads. This strategy allows an organization to base digital ad targeting on lists of actual purchaser data, which is often more successful in generating leads when compared to interest and affinity targeting.

Exceeding Sales Targets

The campaign brought in many highly qualified leads, including customers who had never purchased from Ziegler before.

Magazine Ad

Over a 90-day period, more than 95 leads were collected. This resulted in purchases totaling more than $750,000, helping Ziegler exceed quarterly sales targets.

Client

Ziegler CAT

Category

Heavy Equipment

Services

Advertising