Making the Case for a New Food Shelf

Keystone Community Services

The Plan to Put More Food on More Tables

Keystone Community Services, an 80+-year-old social services organization, was planning to launch the public portion of their capital campaign to build a much-needed food shelf in St. Paul’s Midway neighborhood. After securing funding from government and public entities, as well as corporate and foundation sponsors, a $3.9 million gap existed and needed to be filled by more donors.

Keystone building rendering

Working alongside Keystone’s development team, Neuger created a case statement to highlight the drastic increase in food insecurity in St. Paul while showing how the Community Food Center meets community needs.

Within 90 days of the case statement mail drop, Keystone had secured 93% of their overall fundraising goal.

Illustrating Impact

The architect created a highly effective design for the space, but the renderings could not easily convey how the Community Food Center spaces met specific needs. Our illustration team used architectural renderings to create a bird’s-eye view illustration of the space, detailing the significant impact of each room.

This is Keystone’s first capital campaign in over six decades, and we are committed to making it as unique and community-centered as our organization is. We worked collaboratively throughout the design process to ensure the campaign case statement was approachable, visually interesting and compelling. The Neuger team was the perfect partner for this major milestone piece!

Jen Winterfeldt

Director of Development & Community Engagement, Keystone Community Services

Award-Winning Work

The Keystone campaign case statement received a 2023 Minnesota PRSA Classics Award in the Public Services category, recognizing excellence in public relations and using skill, creativity and resourcefulness to address communications challenges.

public services award

Client

Keystone Community Services

Category

Nonprofit

Services

Branding
PR