Higher Education Communications Partnership

Fire Engine RED

Digital Ad Mockup

Working Together on Student Search Campaigns

Fire Engine RED, one of the premier higher education strategic enrollment solutions providers in the U.S., helps their clients develop and implement recruiting strategies. Their expertise in education, data, communications and creative help them put together great campaigns that deliver a strong ROI for clients. Because they don’t offer digital advertising placements in-house, they sought a partnership with Neuger to offer their clients a responsive, top-notch digital marketing experience.

College Logos

Digital Ads Consulting

We work with the Fire Engine RED team to develop a campaign that will best meet the clients’ enrollment objectives.

  • Estimated reach/clicks/conversions
  • Budget counseling
  • Targeting expertise
  • Creative review

Digital Media Placements

Ongoing changes in privacy laws mean that we are constantly learning and re-learning ways of leveraging various ad platforms.

  • Social (Meta: Facebook/Instagram, TikTok)
  • Google Ads (SEM/Display/YouTube)
  • DSPs (El Toro/StackAdapt)
  • OTT

Reporting

Progress is reported back to clients on a bi-weekly basis during campaigns, including custom conversion information on which clicks led to visits and applications.

  • Reach/clicks/conversions
  • Ad spend
  • Ad frequency
  • Landing page performance

Operating as One Team

The Neuger and Fire Engine RED teams operate seamlessly to provide quality results to higher education clients in an ever-changing landscape. Together, they help institutions articulate their value proposition to prospective students and increase awareness of their unique offerings.

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Client

Fire Engine RED

Category

Education

Services

Advertising