Building a Boutique Brand

Forsgren Fisher McCalmont DeMarea Tysver

Setting Up for Success

As a group of attorneys from Minneapolis and Kansas City considered forming a new boutique law firm, they knew they needed to be prepared with a brand that stood out in a crowded marketplace while reflecting the collective values of the partners involved in the start-up. Several uncertainties were at play, including an undetermined firm name and launch timeline.


Working with the managing partner and other partner-attorneys, Neuger spearheaded a branding, messaging and graphic identity process to provide a foundation for the firm’s marketing efforts.


Using the new look and feel, Neuger created corporate materials and developed, leveraging optimized content and design to demonstrate the law firm’s capabilities.


We began planning promotional efforts before the firm officially launched. Targeted media outreach led to three major stories being published in the firm’s first month, heightening visibility and credibility.

Forsgren Fisher Logo

Neuger helped our firm get off the ground during the worst part of the COVID-19 pandemic and has been there for us every day since as we have grown. From branding, to logo, to website, to signage, to media, to ongoing communications, Neuger has been an invaluable partner for us.  They set out to delight us and we are beyond delighted.

Bob Gilbertson

Managing Partner, Forsgren Fisher McCalmont DeMarea Tysver


Forsgren Fisher McCalmont DeMarea Tysver


Professional Services