Leveling Up a Longstanding Business

Packaging Concepts

The Whole Package

With a nearly 30-year-old logo, Packaging Concepts was ready to take their visual brand to a new level as they looked to the future. The all-in-one product packaging supplier sought a look and feel that was modern while also representative of its products.

Bottles and Jars

Your Local Packaging Partner

Our team experimented with a variety of approaches, contrasting classic industrial looks with modern, clean aesthetics. A new collection of photos and literature were developed to showcase the company’s comprehensive inventory. The new logo, cool color palette and visual system provide a cohesive expression of their unique product offerings.

Packaging Concepts Logo

The Neuger team made the branding process very easy for us, letting us know what the trends were so we could look relevant in today’s marketplace. We use our brand guide often as we build awareness and recognition.

Carol Denson

Packaging Concepts

Client

Packaging Concepts

Category

Retail

Services

Branding