Westonka School District
Branding
A Unified Voice for a Growing Community
Northfield Public Schools
The Challenge
Northfield Public Schools was undergoing significant transitions that included a future bond referendum to ensure that the school district had the resources to effectively educate the youth and families it served. Up until the time Neuger began working with Northfield Public Schools, the district had a very scattered approach to communicating with the community. Each principal took their own approach to communications, and there was a distinct lack of consistency throughout the district, leading to a hazy and uncertain position in the minds of the people most important to them – parents, students, faculty and staff, and the community.
The Strategy
Neuger met with school leadership and held a series of focus groups so the district could better understand where they stood relative to thoughts, perspectives and needs from key stakeholders. We also conducted an audit of existing communications tools and approaches to assess where there were voids and confusion. Finally, we articulated the brand for the district and created a new logo. Additionally, a brand guide was created to ensure that the brand was built upon consistently throughout the district.
The Results
The community better understood the Northfield School District, its priorities and how key audiences could support and build a cohesive brand that best served the school district and its community members. Ultimately, the branding process led to:
- A cohesive strategic plan spearheaded by the superintendent that provided focus and purpose for the direction of the district.
- A successful bond referendum for a new elementary school.
- A solid platform for building brand initiatives around student activities.
- The superintendent being recognized nationally as one of the top in the nation.
Client
Northfield Public Schools
Category
Education
Services
Branding
PR