City of Northfield - Representing and Serving the Community

Representing and Serving the Community

City of Northfield

After going through a logo redesign process, the City of Northfield came to Neuger for help rolling out the new visual identity across the city. Of course, this was not as simple as replacing the previous logo with the new logo.

Putting the Brand to Work

Our team started by taking an inventory of where the previous logo existed. Next, we worked with the City to refine the visual identity and decide when and where to use each element.

Using Resources Wisely

We leveraged different components of the logo and visual identity to fit the requirements of various applications such as gateway signage, environmental graphics and signage at City Hall, police badges and vehicles, economic development materials and more.

Community Pride

We thoughtfully designed solutions for each application and worked diligently with vendors to deliver a final product that reflects the high-caliber community that Northfield represents.