Research & Data
Fieldstone Research is the division of Neuger that focuses on assessment and measurement. It is designed to provide objective, third-party analysis of market trends, employee and customer perceptions, investment analysis, web analytics and campaign evaluations.
All successful communication programs – from small to large – involve some element of strategy. Factors such as what worked last time, what didn’t work well and what content people are paying attention to are all considered when developing and creating an informed plan. We understand it’s not always affordable to put time, resources and funding into extensive research; that’s why this team understands how to calibrate for your specific project. They’re agile, and if time is of the essence, they can execute then evaluate along the way.
- Focus group facilitation
- Telephone surveys
- Online surveys
- Mail surveys
- Communications audits
- Competitor analysis
- Data analysis