PR & Crisis
Public relations isn’t just media – it’s about strategic communications across a plethora of platforms. From traditional press releases, content marketing and digital ads to managing online reputation and brand identity, we incorporate highly integrated marketing strategies and public relations campaigns to expand the reach and brand awareness for our clients. Thoughtful PR strategies will help organizations to improve reputation and sentiments with key internal and external audiences by demonstrating the value they provide to the community through thought leadership and earned credibility.
Our Process
We begin our work with clients with the development of a thoughtful strategy, followed by highly coordinated tactics, ranging from media relations to community events, to direct marketing and more. Whether it’s working quickly to manage a crisis, proactively looking for media opportunities, or creating unique messaging and design concepts, we work collaboratively with our clients to maximize their efforts and investment. PR strategies we consider for our clients often include:
- Media relations
- Grassroots marketing
- Reputation and crisis communications management
- Community building
- Direct communication with key stakeholders
- Thought leadership
PR Strategy Deliverables
- Company culture, brand and marketing assessments
- Public relations plans
- Press releases, media kits, contributed articles and more
- Cost-effective digital advertising, search and paid social campaigns
- Email newsletters, postcards, direct mail and handouts
- Thought leadership blogs and newsletters
- Local grassroots campaigns and events
- Social media content
Meet a PR Specialist
Khai Clardy
Media & Content Specialist
A communications expert and Columbia College Chicago graduate, Khai joined the media relations and content team with several years of experience in multimedia journalism. She excels at media relations and social media communications, and is a skilled writer. Khai is a member of PRSA, the world’s largest organization for public relations professionals.