January 9, 2025
Adam Neuger Joins Neuger as President
We are excited to announce Adam Neuger as President to carry the firm forward in 2025 and beyond. Adam is the son of current President and CEO, David Neuger. He…
News
September 5, 2024
Schools are Brands, too!
Contrary to popular belief, a brand is more than a logo or tagline. It is much grander than a graphic image or a string of words. It’s more encompassing than…
June 12, 2024
A Case for Digital Marketing
Digital marketing is a core piece of any integrated marketing strategy today. No matter what kind of business you’re promoting, a substantial amount of your target audience is almost certainly…
April 12, 2024
Spring Cleaning Season! Does Your Visual Brand Need a Refresh?
Maintaining a relevant and strong visual brand is essential for long-term success. Just like you don’t want to live in a cluttered and outdated home, don’t leave your brand to…
February 20, 2024
Dreamgirls: A Tribute to Real-Life Black Icons
From the desk of Atiya Mansfield In honor of Black History Month, the Neuger team shared a beautiful lunch from Wendy’s House of Soul and watched the 2006 hit movie…
February 15, 2024
Unlocking the Power of SEO to Maximize Online Visibility
So, you’ve got a website that’s digitally representing your brand – a place for your customers to find information they need, and for new prospects to learn about what you…
January 1, 2024
Should I Refresh or Redesign My Website?
From the desk of Daniel Edwins: Are you looking to improve your website? There used to be an unwritten rule that organizations would redesign their website every three years –…
November 14, 2023
Mitakuye Owas’iƞ: All Are Related
From the desk of Angie Gustafson: On October 13, four days after Indigenous Peoples Day, Neuger staff honored the holiday by visiting an exhibit titled Mdewakanton: Dwellers of the Spirit…
November 14, 2023
Twitter’s Transition to X: A Case Study on How Not to Rebrand
From the desk of Dan Stone: In today’s marketing environment, there are many reasons why a company may want to rebrand. They may need transformation: perhaps they have faced past…
November 9, 2023
Brand Building Basics
What is a Brand? Ask 100 people to define a brand, and you’ll easily get 100 (or more) definitions. While this word is central to nearly every marketing conversation, it…