September 5, 2024
Schools are Brands, too!
Contrary to popular belief, a brand is more than a logo or tagline. It is much grander than a graphic image or a string of words. It’s more encompassing than…
News
June 12, 2024
A Case for Digital Marketing
Digital marketing is a core piece of any integrated marketing strategy today. No matter what kind of business you’re promoting, a substantial amount of your target audience is almost certainly…
April 12, 2024
Spring Cleaning Season! Does Your Visual Brand Need a Refresh?
Maintaining a relevant and strong visual brand is essential for long-term success. Just like you don’t want to live in a cluttered and outdated home, don’t leave your brand to…
February 20, 2024
Dreamgirls: A Tribute to Real-Life Black Icons
From the desk of Atiya Mansfield In honor of Black History Month, the Neuger team shared a beautiful lunch from Wendy’s House of Soul and watched the 2006 hit movie…
February 15, 2024
Unlocking the Power of SEO to Maximize Online Visibility
So, you’ve got a website that’s digitally representing your brand – a place for your customers to find information they need, and for new prospects to learn about what you…
January 1, 2024
Should I Refresh or Redesign My Website?
From the desk of Daniel Edwins: Are you looking to improve your website? There used to be an unwritten rule that organizations would redesign their website every three years –…
November 14, 2023
Mitakuye Owas’iƞ: All Are Related
From the desk of Angie Gustafson: On October 13, four days after Indigenous Peoples Day, Neuger staff honored the holiday by visiting an exhibit titled Mdewakanton: Dwellers of the Spirit…
November 14, 2023
Twitter’s Transition to X: A Case Study on How Not to Rebrand
From the desk of Dan Stone: In today’s marketing environment, there are many reasons why a company may want to rebrand. They may need transformation: perhaps they have faced past…
November 9, 2023
Brand Building Basics
What is a Brand? Ask 100 people to define a brand, and you’ll easily get 100 (or more) definitions. While this word is central to nearly every marketing conversation, it…
October 12, 2023
Tell Your Story: Mission-Driven Marketing
Your mission is core to your organization or company – but is it core to your marketing strategy? From being likeable and trustworthy to creating authentic content, marketing your mission…