Neuger, a full-service strategic communications and branding firm specializing in marketing communications and public relations, has announced the next Common Good Breakfast Series event, “Super Bowl, Final Four and More: The Lasting Legacy of Sports.” The event will be held on March 14 from 7:30 to 9 a.m. at the Hilton Minneapolis.
It can be hard to wrap your head around the economics of professional sports. How do we measure the ROI of a $1.1 billion stadium? This event will feature a discussion on sports, stadiums and special events and how they impact our community, with special guests Dana Nelson and Andrea Mokros of the Super Bowl Host Committee and Duchesne Drew of the Bush Foundation and Final Four Impact Advisory Council.
Duchesne Drew is co-chair of the Final Four Impact Advisory Council, assisting the advancement of the Minneapolis Local Organizing Committee’s community impact goals of youth, education, diversity and inclusion. He is also the community network vice president of the Bush Foundation. He works on the Bush Fellowship Program, bushCONNECT and more. Drew is a veteran reporter, editor and manager who worked at the Minneapolis Star Tribune and The Dallas Morning News.
Andrea Mokros is also on the Super Bowl Host Committee, serving as its vice president of communications and events. Mokros has spent a career in communications and event production at the local, state and national level. She previously served in the White House as special assistant to the President and director of strategic planning, overseeing the First Lady’s scheduling and advance operation, as well as executing events across the United States and around the world. Her other previous positions include deputy chief of staff to Minnesota Governor Mark Dayton and deputy chief of staff to Senator Amy Klobuchar.
Dana Nelson serves as the vice president of legacy and community partnerships with the Super Bowl Host Committee, where she oversees the charitable strategy for Super Bowl LII. Nelson is a champion for Minnesota, advocate for community partnerships and an entrepreneurial leader. Prior to joining the Super Bowl Host Committee, Nelson was the founding executive director of GiveMN, leading the launch of Give to the Max Day in 2009, which rallied Minnesotans around causes they care about and raised $14 million for Minnesota nonprofits and schools in one day. Nelson also previously oversaw global workforce engagement at Target and worked at Minneapolis Public Schools and Sun Country Airlines.
Lee Schafer, business columnist for the Minneapolis Star Tribune, will moderate the panel. Schafer came to the Star Tribune after 15 years as a corporate officer, consultant and investment banker in the Twin Cities. He has been a columnist for Twin Cities Business magazine and was senior editor for Corporate Report Minnesota.
The Common Good Breakfast Series contributes proceeds from each of its events to nonprofit organizations. This event’s proceeds will benefit Bolder Options, a nonprofit organization focused on healthy youth development through mentoring programs, wellness activities and leadership opportunities for at-risk youth.
This event is sponsored by Flight Creative Media and Engage Print. For more information about the Common Good Breakfast Series and future topics, visit neuger.com/commongood.