The newly launched zieglercat.com reflects a tight focus on simplifying the user experience for both customers and prospective customers. Working closely with a team from Ziegler CAT, a heavy equipment dealer with 22 locations in four states, the Neuger created a custom WordPress website featuring integrations with internal and external databases to make the most up-to-date product information available at all times.
“What I appreciate most about working with Neuger is their ability to be collaborative and consultative at the same time,” says Cory Dalbec, Marketing Communications Manager for Ziegler CAT. “Throughout the whole process, our two teams hunkered down, asked tough questions and made strategic decisions that resulted in a website truly designed to better serve our customers.”
Designing for customers completely familiar with products and also those completely new to the company can be challenging. The new design offers users several paths to the information they’re seeking, recognizing that individuals search differently depending on their familiarity with the subject matter.
As planned, content updates are now in the hands of the Ziegler team with a much easier process for changes using WordPress. It was terrific to work with such a dedicated professional team!
The new site has won three 2018 DotCOMM Awards; a platinum award in the homepage design category and two gold awards in the navigation design and business-to-business website categories. The DotCOMM Awards is an international competition honoring excellence in web creativity and digital communication. The awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP).