Integrity

Integrity is about being honest with yourself at all times. Warren Buffett has an interesting thought experiment: “I want employees to ask themselves whether they are willing to have any contemplated act appear the next day on the front page of their local paper – to be read by their spouses, children and friends – with reporting done by an informed and critical reporter.” In this day and age where anyone with a Facebook account can play the role of the informed and critical reporter, integrity is an especially important value in life.

Excellence

Excellence is about making something wonderful for every end-user while accomplishing the client’s overall goals. For example, making a great website design is not the same as a great website. A great website is playfully informative, universally accessible and logically navigable. Excellence is about paying attention to the details while thinking about the overall picture. What we do for our clients is complex, but our job is to hide the complexity and make things that are easy to use and understand.

Success

Success for us is making our client’s job easier. We, too, want to be successful, but we put our client’s success ahead of our own. We use data and analytics to help determine the success of our efforts for our client. If the data doesn’t match our goals, we can make adjustments to help our clients be successful. Success happens over time, so while others might think a project is done when it goes out the door, we establish relationships with our clients that allow us to see the success over time.