Northfield Shares enlisted the help of Neuger Communications Group to develop video content to increase brand awareness of their relatively new organization and inspire audiences to take action.
Northfield Shares was founded to help the many nonprofits in the community work together. The organization has multiple functions:
- Operate a community endowment that awards grants to nonprofits that support the community
- Serve as a hub for volunteerism
- Promote collaborative leadership among area nonprofits
Leadership on the executive board wanted to create a tool to increase awareness of these core functions while encouraging donors and volunteers to get involved.
The Neuger Communications Group team worked alongside the board to develop a script and create storyboard concepts. Using these tools, the video team created custom graphics and animations to tell the Northfield Shares story in an engaging and understandable way.