Laura Baker Services Association (LBSA) serves people with intellectual and developmental disabilities by providing housing, offering direct support staffing and family support services, and organizing many skill-enhancing and life-enriching activities. Direct support staff care is critical to the daily living of many LBSA clients. To support employee recruiting efforts and celebrate the work of existing dedicated employees, LBSA established a goal to produce video content to share on social media.


The Neuger Communications Group team worked alongside LBSA staff to clarify goals, messaging and strategy for the video series. With this information, the video team created a list of interview questions and coordinated interviews with current employees. This footage was combined with existing photography of staff working in the field to give viewers a sense of employees’ day-to-day work. In post-production, closed captioning transcripts were produced. This ensured accessibility for hearing-impaired viewers and increased the chances of engagement on social media, as video content automatically disables sound on mobile devices.