Case Study

Custom Watercolor Invitation for Winter Event

Neuger designs a Winter Walk invitation every year to invite our clients, friends and family to our Northfield office to celebrate the holiday season. We came up with a unique design that reflects an idyllic holiday scene using watercolor paintings.

The Situation

Winter Walk is our annual event, which coincides with the City of Northfield’s Winter Walk festivities. We invite clients, friends and family to come to our Northfield office for food and drinks, and some holiday cheer!

The Communications Challenge

Since we send a different card every year, we wanted to come up with a fresh idea in the spirit of the season. We knew we wanted to highlight the winter charm of downtown Northfield and the Neuger office, and move people to attend our party.

The Strategy

We decided to come up with three separate watercolor paintings combined in a tri-fold die cut card to create an interactive and dimensional experience. The card features downtown Northfield and our office in the foreground, with the details of the event displayed inside.

The Results

We sent out the final product to hundreds of people a couple of weeks before the event. The event was well-attended, and we received many compliments!