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Case Study

Boosting Sales with a Simple Tool

Gemini – the world’s largest manufacturer of dimensional letters, logos, and plaques – wanted to improve the functionality of its website and streamline the ordering process for its lines of custom plaques. Neuger Communications Group designed and developed an online quote generator for its plaques product line to expedite the quoting and ordering process to ensure a smooth customer service experience.

The Situation

Gemini has been a front-runner in the sign industry since 1963. Today, it’s the world’s largest manufacturer of dimensional letters. Gemini aimed to improve the functionality of its website and streamline the quoting and ordering process for its lines of standard and custom plaques.

The Communications Challenge

Seeking to expedite the ordering process for their complex product line, Gemini requested a feature on their custom plaques website that would allow customers to determine the materials, features and options that match their budgets before calling a customer service representative. Under the time pressure of a quickly approaching trade show, we took on the challenge without delay.

The Strategy

We designed and developed an online quote generator, condensing five custom plaque lines, more than 20 price grids, and hundreds of specification options from Gemini’s print catalog. A product price database was also attached to the system, making the price updating process quicker and easier.

The Results

The quote generator was successfully launched prior to the deadline. Despite a tight timeline, it is intuitive, functional and attractive. Gemini’s customer service lines are now more efficient than ever. Since the launch, Gemini has seen a consistent increase in new customer sales and heard nothing but positive responses from existing customers. In just five months after launch, the quote generator system had been viewed more than 4,000 times and has facilitated every custom order. Now that deserves a plaque!

Since then, the plaque quote generator tool has evolved into a tool, now known as TrueQuote, that includes over 10 product lines where Gemini’s internal team can send quotes to their customers. On average, TrueQuote is processing over 400 quotes per day.