Neuger is excited to announce that it took home a Silver Quill Award from the International Association of Business Communicators (IABC) Pacific Plains Region for its communications work on behalf of Minnesota State Colleges and Universities’ Transfer Pathways program.
IABC Pacific Plains Region Silver Quill Awards provide an opportunity for communication professionals from the region to compete and be recognized for communication excellence. The Award of Merit was achieved in the Marketing, Advertising and Brand Communication category, which recognizes strategic campaigns designed to build brand awareness, influence opinion, motivate audience behaviors, or sell products and services.
The firm was recognized for its achievement at the IABC Pacific Plains Region Live Virtual Awards Gala on October 19, 2020.
About the Project
Together with Minnesota State, Neuger developed an integrated communications approach, leveraging both programmatic and communications strategies, aimed at increasing enrollment in the organization’s Transfer Pathways program. The campaign included ads on Spotify, Facebook, Instagram and Google, as well as traditional spaces, such as radio and printed collateral. Advertising efforts were matched with robust, one-on-one communication between university staff and eligible students.
A True Client Partnership
“We value the partnership in this effort,” says Eric Molho, Vice President and Senior Communications Counselor at Neuger. “Without the integrated communications plan delivered by Neuger, university staff would have had limited ways to reach their intended audiences. And without the follow-through of university staff, the awareness Neuger created would not have had measurable impact. Together, we leveraged strengths and delivered a successful program.”
As a result of the multi-channel campaign and partnership with Minnesota State, Neuger was able to help dramatically increase the transfer program’s enrollment over the previous year – over 275%!