I’ve never agreed with the saying “nice guys finish last.” While the world of public relations and media relations can seem stressful and cutthroat at times, it really is all about building relationships. Being nice seems like a good first step to building a healthy relationship.
As a media relations professional, it is my job to stay current with the ever-changing landscape of media relations, build relationships with local, national and trade journalists, and of course get results (i.e., stories that drive home key messages and encourage action). While we’re always trying to do the best to serve our clients, we can’t ignore our other relationships. For those working in media relations, sometimes reporters and journalists need to be treated like clients, or even like close friends, who you are willing to go the extra mile for. I’ve made it a priority to become a resource for the members of the media I have relationships with. Whether or not their story will include or benefit one of our clients, I want them to know they can come to me for good information, helpful resources or an introduction to another source.
I think that this is a strategy any organization can adopt in their media relations efforts, especially those who work with niche or trade media. Positioning yourself as a well-connected industry expert will never hurt your business. Next time you find yourself with a media opportunity, don’t just think, “How is this going to help me?” Think, “What can I do to help this reporter – and, more importantly, build a relationship?” As they say, what goes around comes around!
A skilled social media strategist, thoughtful writer and trained journalist, Christine works with clients in an array of industries to tell effective stories critical to their success. She has a keen nose for news and has a proven track record for establishing meaningful relationships with members of the media. Extremely organized, she is also highly motivated to advance clients’ projects in a strategic, timely and efficient manner. Learn More About Christine »