Neuger Communications Group announced that it has won a Minnesota Public Relations Society of America (PRSA) Classics Award for its work on the 2017 Minnesota State Colleges and Universities Viewbook. Neuger Communications Group took home the Special Purpose Publications Award.
The Special Purpose Publications Award, which is awarded to a single-issue publication designed for a special purpose, recognizes outstanding individual communications components or tactics.
The Viewbook was designed to emphasize the strength of the Minnesota State system as a whole without sacrificing the individuality of campus offerings. It leveraged the unique character and important content for the individual campuses and promoted pride among students and families for all of the Minnesota State schools—an excellent value with enough options to satisfy nearly any career interest.
The piece was designed primarily for high school guidance counselors to distribute to students and for parents or students to request online. The Viewbook debuted at the 2017 Minnesota State Fair.
About Minnesota PRSA
Minnesota PRSA is the ninth largest chapter of the Public Relations Society of America (PRSA), the world’s largest organization for public relations professionals with nearly 32,000 professional and student members. Since 1978, the Minnesota PRSA Classics Awards have recognized hundreds of organizations for excellence in public relations. The Classics are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness. See www.minnesotaprsa.org for more information.
About Neuger Communications Group
Neuger Communications Group, founded in 2002, is a full-service strategic communications firm that specializes in marketing and public relations. The company was established to provide comprehensive marketing and communications services that blend main street values with both innovative and traditional communications tools and methods. In early 2014, Neuger Communications Group acquired Henry Schafer Partners, a company with a strong reputation in traditional public relations and social media engagement. In 2015, it acquired Engage Print, a full-service digital and offset commercial printing company.