Two websites designed and developed by Neuger Communications Group, a full-service strategic communications and public relations firm with offices in Northfield and Minneapolis, Minn., have been recognized with Gold awards by the 2015 AVA Digital Awards.
The website of the Minnesota Dental Association, mndental.org, received Gold awards in the categories Website/Association, Web Element/Home Page, and Creativity (Web Design)/Website. This website is the public and member site for the statewide professional membership organization representing 77 percent of all licensed dentists in Minnesota.
The site is a complex, WordPress-based, responsive site with 200 pages and more than 600 additional content posts, including secure access to a variety of login-based member services and e-commerce, as well as a public job and classifieds board. Creating this site required sorting content from the association’s existing website which had bloated to nearly 400 pages. Neuger Communications Group worked closely with staff members to design and develop a website that would meet the needs of member dentists, staff and the public, focusing on a simple user experience, while not sacrificing the breadth of resources provided by the association.
The website of H. Beck, Inc., hbeckinc.com, received a Gold award in the Website/Corporation category. This website is the public and advisor recruitment site for H. Beck, a leading independent broker-dealer based in Bethesda, Md., with 668 affiliated advisors and $17.4 billion in assets under management. The firm is a subsidiary of Securian Financial Group.
This responsive website includes database-driven management of staff information, testimonials, job postings, events, and both internal and external news. Special content types were created to allow easy management of team member biographies, testimonials from advisors and employees, and job postings. Because the company’s leadership and personal culture are considered to be key points of differentiation for H. Beck, the site was designed to spotlight their people, from the president’s message on the home page to key advisor recruiters and home office associates.
“We are grateful to have our work affirmed by an independent outside source,” said David Neuger, president & CEO of Neuger Communications Group. “The ultimate test is delighting our clients, which we know we are achieving because they tell us. But it’s always nice to have the work of our outstanding team recognized by people who live the web experience every day.”
About Neuger Communications Group
Neuger Communications Group, founded in 2002, is a full-service strategic communications firm specializing in marketing communications and public relations. The company was founded to provide comprehensive marketing and communications services that blend main street values with innovative and traditional communications tools and methods.
Neuger Communications Group designs and develops custom websites that are user-friendly, aesthetically pleasing, well-planned and easy to update. Accessibility and responsive design are top priorities so that each site will work well for users with varying needs and using today’s wide variety of desktops, laptops and mobile devices. The firm approaches website development as part of an integrated communications strategy, so the development process considers a variety of important strategic issues before moving into visual design and technological implementation.