Neuger Communications Group has announced the acquisition of Esse Advertising, a Northfield, Minn., advertising company headed by longtime Northfield resident Richard Esse.
President and CEO of Neuger Communications Group David Neuger said, “We are delighted to team up with Rick Esse and Esse Advertising. I have a lot of respect for Rick and the business that he has built over the years, and I’m thrilled that we can bring our two companies together. Neuger Communications Group’s core values of integrity, excellence and success are evident in the way Rick has conducted his business, and together we share a truly extraordinary commitment to producing results-oriented communications solutions that delight our clients.”
Esse Advertising, which was founded in 1993, has served a wide range of local and regional clients in a number of industries including healthcare, financial services, construction, nonprofit and education. Esse Advertising helped clients develop print and web communications, but is best known for its strength in the development of comprehensive advertising campaigns.
Neuger continued, “Rick’s extensive knowledge of the communications field and his strength in developing creative advertising campaigns that generate results complement our firm well. He has a great reputation and an extensive client network across the region. There’s no doubt in my mind that he’ll be an excellent addition to our team, bringing valuable insight to a wide range of projects.”
In his role as a senior communications counselor, Esse will counsel a number of local and regional clients, managing both the creative and strategic communications processes. He will also be responsible for fostering relationships with prospective clients.
Esse said, “I’m pleased to be a part of the Neuger team. Our client service and creative philosophies are similar – we’re both dedicated to delivering communications programs that yield tangible rewards for our clients. The clients I’ve worked with will now have access to additional communications resources that may have been unavailable to them in the past, and I’m eager to add my advertising and creative background to what the Neuger team can offer.”
A graduate of St. Olaf College, Esse began his communications career as the director of advertising for the Northfield News where he was responsible for establishing and meeting sales goals, developing specialty publications and generating advertising. After a successful tenure at the Northfield News, Esse launched his own business – Esse Advertising – allowing him to broaden the communications solutions he could offer clients. Across a span of 15 years, Esse Advertising served more than 70 clients in Northfield and the surrounding communities, developing advertising campaigns and print communications solutions. Altogether Esse brings more than 25 years of communications experience to his role at Neuger Communications Group.
Esse lives in Northfield, Minn., with his wife, Pam, and their college-age son, Alex.