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Digital Ads Campaign Manager

Full Time

Neuger is seeking an ambitious, enthusiastic and talented digital advertising professional to join our team. While primarily focused on digital advertising strategy, the successful candidate for this position will work on a broad variety of projects within a collaborative team environment looking to become increasingly diverse. The position is full-time; salary and benefits will be commensurate with experience.

Responsibilities

Digital Advertising Strategy

  • Develop agency-wide strategies for digital ad campaign development including:
    • Channel/media selection
    • Targeting and bidding strategies
    • Set-up of performance/conversion tracking
    • Standardization of client reporting
    • Best practices for ad content and design
  • Set up and managing paid social media, digital display and search campaigns
  • Develop and maintain data-driven reports for digital marketing efforts
  • Turn client strategies into outcomes through strong follow-through and effective communication skills
  • Track ROI & profitability of marketing campaigns using performance metrics
  • Make and implement strategic recommendations as appropriate
  • Ensure quality assurance processes are followed during campaign setup
  • Pursue ongoing professional development to keep up with industry trends and best practices

Agency Support

  • Assist in generating new business and preparing proposals
  • Help broaden our perspectives in serving clients and growing the agency
  • Participate in brainstorms
  • Participate in company meetings and events
  • Track time by the quarter-hour in the Neuger project management system
  • Vigorously pursue the agency core values of integrity, excellence and success
  • Perform other duties as assigned

Requirements

  • At least three years of experience in a similar role
  • Proficiency in relevant third-party marketing technologies including, but not limited to:
    • LinkedIn
    • Facebook Business Manager
    • Google Ads (Display and Search)
    • IP/Household Targeting Platforms
    • Connected TV Platforms
    • Google Tag Manager
    • Google Analytics
  • Ability to take on multiple roles and projects and meet deadlines under pressure
  • Experience working with marketing CRM system integrations (HubSpot, Pardot, etc.)
  • Flexible working style that can work with a variety of personalities
  • Willingness to bring diversity to our thinking for the agency and our clients
  • Commitment to the values of integrity, excellence and success
  • Strong organizational and time-management skills

About Neuger

Neuger is a dynamic team of public relations, marketing communications and branding experts dedicated to providing the very best in strategic counsel to its clients. We seek to be an inclusive environment where employees are asked to bring their authentic selves to their positions, where wide-ranging viewpoints are sought out, and where colleagues are asked to share a genuine voice with the understanding that it will be embraced and respected by co-workers. Our highly collaborative nature, energy, discipline and can-do attitude are hallmarks to providing results-oriented solutions to our clients.

At Neuger you’ll find:

  • A legacy of more than 90 years of collective experience in communications and public relations;
  • A team committed to the core values of integrity, excellence and success;
  • An exciting client base that spans multiple industries;
  • An inclusive atmosphere committed to supporting one another and our clients personally and professionally;
  • A belief that innovation, persistence, dedication and diligence lead to long-term rewards and success.

To apply, please send your cover letter and résumé to careers@neuger.com.