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Summer Assignment: A Better Brand

By Betsey Garvey on July 27, 2015

Summer is in full swing – school is out, the fireworks have flown and the corn is well beyond knee high. The days are a little longer and life is moving a little slower. Well, at least that’s the case in our house. My husband is a teacher and the summer is his off-season.

I’ll be the first to admit, the situation can sometimes be difficult. Having a spouse (and three other family members) with a flexible schedule in the summer can make going to work very difficult. But for teachers, it’s not really a three-month vacation. In fact, a lot of time goes into planning, organizing classrooms and finalizing lesson plans. I like to think of it as their preparation stage.

It’s quite similar to building a brand, actually: the research, the strategy, the tweaks and re-tweaks. It may not always be the fun work, but it’s some of the most important work. And it’s the type of work we love.

We work closely with our clients on every level of the brand process to ensure a successful outcome. From the data analysis and planning to the messaging and graphic identity, we get excited about every step.

Establishing a strong foundation will earn better results, so let’s work together to get started. Because just like our teachers always told us – do your homework!

About Betsey

Betsey came to Neuger Communications Group as a graphics intern in the fall of 2006 and officially joined the team in 2007. She applies her outstanding design skills to a variety of design, web, and e-communications endeavors, frequently acts as a liaison with printers and other vendors, and helps with photography, event planning and other projects. Increasingly she spends time working directly with clients as she gets more involved in project planning, design leadership and project management. Read More »

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