Commentaries

Good Friends Make Great Business Partners

By Dave Neuger on March 4, 2014

My co-workers are terrific individuals and good friends. Our clients are wonderful people and good friends. I count our vendors as valued partners and good friends. Some would say you shouldn’t mix friends and business. I believe the opposite is true. At 40-plus hours a week, how can you not want your friends to be your business?

I cannot avoid it. You see, I cut my communications teeth in a family business, working with Lorraine and Ed Neuger, my mother and father. I had to learn to be professional and personal all at the same time. They were “Ed and Lorraine” at work; they were “Mom and Dad” everywhere else.

So why am I telling you this? Because Neuger Communications Group just acquired a good friend: Henry Schafer Partners. Joanne Henry and I have known each other for nearly our entire professional lives, which now span five different decades (okay, we were just able to sneak in the tail end of the 1970s). Joanne’s company is a perfect complement to ours. She built a company that shares our values. She built a company that parallels our commitment to the client. She built a company that supports our “responsiveness” brand.

Beyond our cultural match, Joanne and her associates provide a real strength in traditional public relations and social media. When it comes to results, I will stack up our team against anyone else’s … anytime … anywhere. And the fact of the matter is the Neuger Communications Group bench just got a whole lot deeper.

When you are lucky enough to cut your communications teeth with the people who lived through your original teething, you value working with people you know, people you like and people you trust. We are delighted to join forces with the Henry Schafer team. We are all convinced that our clients will be, too.

About Dave

Founder of Neuger Communications Group, Dave Neuger has a 30-year history of success in the communications field, emphasizing targeted communications strategies in areas such as corporate communications, media relations, issues management, crisis communications and marketing communications. He models an intense commitment to professional counsel and exemplary client service – and is also well known for keeping his desktop jar of M&Ms full for colleagues and visitors to enjoy. Read More »

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