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Let Us Get Our Heads Around That

By Penelope Hillemann on December 3, 2012

One of the challenging things about working here is also one of the most interesting and rewarding. Because we are professional communicators, we are often asked to help clients convey information about topics that, at least at first, we know little about. Some of us do have considerable prior experience with a particular field, but Neuger Communications Group doesn’t focus on just one or two industries, and we are not specialized technical writers. Rather, we are intelligent generalists and skilled wordsmiths who can learn enough about a wide array of industries to write about them for websites, brochures, catalogs, e-newsletters and other marketing or informational materials.

Here’s a sampling of the varied topics we’ve been asked to get our heads around:

  • Medicine and healthcare
  • High-tech manufacturing
  • Heavy equipment
  • Windows
  • Agriculture
  • Civil engineering
  • Aging and senior services
  • College admissions and development
  • Cryogenic liquid storage and delivery systems
  • Consumer and producer cooperatives
  • Workforce development
  • Green building
  • Financial services
  • Live and online auctions
  • Architecture, structural engineering and construction
  • Specialized education: Christian, deaf and hard of hearing, cross-cultural, all-girls
  • Youth development and healthy communities

Of course, we rely on our clients to advise us and to have the final say, as the true experts in their fields. But we make their lives easier by taking the writing off their plates. We also help bridge the gap between the experts’ technical or professional ways of talking about their work and the more accessible language that will help them successfully tell their story to a wider audience.

In our work with Marvin Windows and Doors, for example, we wrote a series of case studies for Marvin that required us to learn the intricacies and nuances of window design, technology and construction. At the same time we had to place that information in the context of historic renovation and green building initiatives. We then took the entire package and made it meaningful to both trade professionals and consumers. The case studies were featured on Marvin’s website and distributed to media outlets to increase consumer awareness of the capabilities of Marvin products.

So, if you have a product, service or organization that is complicated to explain, let us get our heads around that for you. It’s one of the things we’re best at.

About Penny

Penny joined Neuger Communications Group in 2004 and advises a wide variety of organizations, from healthcare and higher education to nonprofits and consumer cooperatives. She especially enjoys exploring the essence of a client’s business or area of advocacy to guide development of a new name, brand, graphic identity, website or communications campaign. An avid birder, she has been known to exclaim in mid-meeting about an eagle or heron she has spotted flying by. Read More »

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