I’m a baseball fan. More specifically, I’m a Minnesota Twins and Dundas Dukes baseball fan. The Twins are among the worst teams in Major League Baseball, but they won’t be forever. With all due deference to the Chicago Cubs, wait ‘til next year!
he Dukes are a town team – one of the six teams left in the Class B Minnesota State Amateur Baseball Tournament. Not bad for a tiny town in southern Minnesota. Town ball is pretty straightforward. You find a dozen or so quality athletes – young and not-so-young – who are passionate about the game and can give up a few hours a week to play a kid’s game and voila. If you work hard enough and get enough lucky bounces, you may find yourself state champions.
Big league ball is a little different. The challenges are greater. It is best left to the professionals, both on the field and in the front office. Either way, strategy plays a vital role. On the field, do you steal or bunt the runner over? Do you play the pull hitter straight up or shift your infield to one side? Do you challenge the batter or pitch around him? In the executive offices, do you lay the foundation for next year or make a run at the current pennant? Do you stand pat with your team or make a blockbuster trade? Do you fire the manager or give him another year?
The same is true with your communications needs. Do you make do or do you make progress? Do you beef up your advertising efforts or enhance your website? Do you incorporate social media or do you stay on the sidelines for now? These are not all slam-dunk answers. (Oops, I mixing my sports metaphors here.) But the bottom line is, as with major league ball, stick with the professionals. Don’t make do when there is progress to be made. And, above all, do it now … don’t wait ‘til next year!
Founder of Neuger Communications Group, Dave Neuger has a 30-year history of success in the communications field, emphasizing targeted communications strategies in areas such as corporate communications, media relations, issues management, crisis communications and marketing communications. He models an intense commitment to professional counsel and exemplary client service – and is also well known for keeping his desktop jar of M&Ms full for colleagues and visitors to enjoy. Read More »