Commentaries

Summer Assignment: A Better Brand

By Betsey Garvey on July 27, 2015

Summer is in full swing – school is out, the fireworks have flown and the corn is well beyond knee high. The days are a little longer and life is moving a little slower. Read More »

Five Reasons We Design Custom Websites

By Daniel Edwins on May 18, 2015

With the rise of websites like Squarespace, Weebly and others, it’s easier than ever to start creating a website on your own. Why invest in a custom website when the barrier to entry is so low these days? Read More »

Trending Now

By Elin Odegaard on March 5, 2015

The turn of the calendar year is a popular time to reflect on trends of the past year and forecasts for the next. Read More »

Please Forgive Me For Boasting

By Dave Neuger on February 18, 2015

I am of Scandinavian-Lutheran heritage and I’m not supposed to be prone to bragging, but I cannot help myself. Read More »

Being There

By Penelope Hillemann on February 5, 2015

The Neuger team has been getting together with the team at Carlson Capital Management, a well-regarded wealth management firm, for occasional “Tandem TED Talk” lunches. Read More »

Playing Nice

By Christine Lekatz on January 26, 2015

I’ve never agreed with the saying “nice guys finish last.” While the world of public relations and media relations can seem stressful and cutthroat at times, it really is all about building relationships. Read More »

In Favor of Face Time

By Joanne Henry on December 1, 2014

In this world of hyper-connectivity and 24/7 access expectations, are face-to-face communications really needed in business? Shouldn’t we always move to the most efficient channel? Read More »

Measuring Success

By Leah Rich on November 7, 2014

I enjoy a deep dive into analytics as much as anyone. It can be overwhelming at first, but it’s amazing just how much information you can draw from the reports. Read More »

Wendy Placko

Geeking Out Over Emails

By Wendy Placko on October 13, 2014

When one works in the technology field, it is of the utmost importance to embrace one’s geekiness. That’s why I can openly admit that I’ve been geeking out over emails lately. Read More »

The Best of Both Worlds … Rural Roots and an Urban Setting

By Dave Neuger on September 15, 2014

Thank goodness there is plenty of wood in our new North Loop space in downtown Minneapolis. Neuger Communications Group just opened its second office, located in the TractorWorks Building (800 Washington Avenue North). Read More »

Good Friends Make Great Business Partners

By Dave Neuger on March 4, 2014

My co-workers are terrific individuals and good friends. Our clients are wonderful people and good friends. I count our vendors as valued partners and good friends. Some would say you shouldn’t mix friends and business. I believe the opposite is true. Read More »

Attention to the Details at All Hours of the Night

By Betsey Garvey on October 14, 2013

It’s not usually a good thing when your phone rings in the middle of the night, but a few weeks ago, I was getting a wake-up call every three hours. Let me explain … Read More »

Making Sense of the Bard

By Elin Odegaard on September 4, 2013

This summer, a colleague and I took to the stage to perform in a local production of Shakespeare’s “Twelfth Night.” We had a great time sword fighting with umbrellas and randomly spouting melodramatic lines of verse. Read More »

Creativity and the Bottom Line

By Daniel Edwins on June 6, 2013

We’ve got some great brainstormers on our staff. Really. World class. Put us in a room, loosen the reins and watch the ideas flow. Little to nothing is out of bounds. If you think it, say it. First thought, best thought. Nothing negative. The best ideas come when riffing off one another, jazz-style. It’s fantastic. Read More »

Dead as a Dodo? Maybe Not.

By Penelope Hillemann on April 15, 2013

I’ve read a couple of articles recently about cloning technology that may allow scientists to restore extinct species by using the DNA of well-preserved specimens – not Jurassic dinosaurs, but perhaps the passenger pigeon and other species that expired relatively recently. Read More »

Wendy Placko

Extinguishing Ambiguity

By Wendy Placko on April 4, 2013

Ambiguity continues to be a fascination to me. In college, I studied various media and art forms, and always appreciated how artists were able to convey thoughts or ideas that could be perceived differently by the viewer or listener. Read More »

Hope Springs Eternal

By Dave Neuger on March 18, 2013

I love this time of year, but it’s not for the reasons you might think. Sure, the NCAA and CBS have marketed the heck out of March Madness to make it the most exciting three weeks in college basketball. Read More »

It’s All About Teaching

By Carol O'Neill on February 18, 2013

I’m a mom. Yes, my kids are grown, but I still remember when they would come home and talk about their days at school. In fact, they still recall certain projects, activities and even lectures, and how much they learned from them. Read More »

Yesterday’s News

By Rick Esse on January 25, 2013

I’m a newspaper guy. Always have been. Running a paper route as a kid. Reading box scores every day. I couldn’t live without a daily newspaper. Still can’t. Read More »

Let Us Get Our Heads Around That

By Penelope Hillemann on December 3, 2012

One of the challenging things about working here is also one of the most interesting and rewarding. Because we are professional communicators, we are often asked to help clients convey information about topics that, at least at first, we know little about. Some of us do have considerable prior experience with a particular field, but Neuger Communications Group doesn’t focus on just one or two industries, and we are not specialized technical writers. Read More »

We Design Websites for People

By Daniel Edwins on November 13, 2012

If you are paying for a website, you would expect it to be designed for real people, right? It’s surprising how many websites are designed with the best intentions but don’t work well for actual users. Read More »

Building Relationships One Birthday at a Time

By Betsey Garvey on October 31, 2012

I recently celebrated my birthday, and the excitement has yet to wear off. In fact, it had been building up for the past several weeks. I know what you’re thinking … why would anyone get excited about turning 29? Read More »

A Picture is Worth…

By Daniel Edwins on September 10, 2012

Let’s talk about words for a moment. Now, I’m a writer by trade. I like words. I’m really good with a keyboard (wanna compare WPM?). Read More »

Baseball, Hotdogs, Apple Pie and Communiques

By Dave Neuger on August 30, 2012

I’m a baseball fan. More specifically, I’m a Minnesota Twins and Dundas Dukes baseball fan. The Twins are among the worst teams in Major League Baseball, but they won’t be forever. Read More »

Branding: It’s for the Birds

By Penelope Hillemann on August 13, 2012

Branding is for the birds. That’s an odd thing for a marketing communicator like me to say, right? Hear me out. Read More »

Creating Emotion. Delivering Value.

By Daniel Edwins on June 25, 2012

I was recently asked to give a presentation on the value of graphic design and to outline why it matters. The fact is that – especially in a challenging economy – companies and organizations are often tempted to take shortcuts when it comes to design, mistakenly assuming that a reduction in design quality doesn’t have any real impact on the bottom line. Read More »

Look for the Value

By Dave Neuger on March 11, 2012

I have been in this business for 30-plus years. During that time, I’ve been continually amazed at people who want to know “what is your hourly rate?” or “what is the cost?” Don’t get me wrong, I’m not suggesting organizations shouldn’t care about their budgets. Read More »

Let Me Share a Moving Experience

By Dave Neuger on October 17, 2011

Neuger Communications Group just moved its World Headquarters from 411 South Water Street in beautiful Northfield, Minnesota, to 25 Bridge Square in the heart of the community internationally recognized for the defeat of Jesse James (yes, Northfield … Google it). Read More »

The Vanishing Art of Proofreading

By Penelope Hillemann on August 1, 2011

Do you get the feeling that a typo or grammatical error here or there is no longer a big deal in these days of real-time communication and instant publishing? It ain’t necessarily so. Read More »

In Your [Type]face

By Elin Odegaard on July 13, 2011

Those of us who design primarily for print applications often take it for granted that we can choose any typeface we want for a particular project. If I can’t find the perfect font already in my library, I just go online and buy a new one. Read More »

Lessons from a Two-Year-Old

By Leah Rich on May 23, 2011

I remember thinking some time ago that personalized printing had really lost its punch. Eye-catching at first, the approach spread like wildfire with organizations large and small effortlessly personalizing their appeals. Read More »

Highly Visible + Desirable Audience = Success

By Daniel Edwins on March 22, 2011

For those of us who live and breathe March Madness, an important new media outlet surfaced this year: TruTV. I admit it… I’d never heard of TruTV prior to this week (although their tagline is actually pretty good: Not Reality. Actuality.). Read More »

This is Our Kind of Town, Northfield Is

By Rick Esse on February 9, 2011

Even though I’ve only been with Neuger Communications Group two years, I’ve been a Northfield resident for nearly three decades. My wife Pam and I moved here from northern California in 1981, arriving on the Sunday of Defeat of Jesse James Days. Read More »

Why We Oughta Like Autumn

By Dave Neuger on September 22, 2010

Golden leaves, if you please. Baseball’s wooden bats. Air so brisk we can’t resist smiles ’neath our hats. Read More »

Lessons in Unintended Consequences: The Corporate Donation Controversy

By Penelope Hillemann on August 19, 2010

No matter what your views on recent well-publicized corporate political donations, the resulting brouhaha has been very interesting to watch from a public relations perspective. Read More »

The Savvy Socialite

By Daniel Edwins on April 8, 2010

Facebook is at it again. Some of you may know that our friends at Facebook recently announced yet another change to their insanely popular social networking site. Read More »

The Marketing of Madness

By Dave Neuger on March 10, 2010

The frenzy around March Madness is really about packaging. My “proof?” Easy. Ask people if they know the significance of Texas Western in NCAA history, most won’t know (unless they’ve seen the movie “Glory Road.”) Read More »