For me, it’s simple: I try to behave like my mom is watching. That means more than just looking people in the eye when you speak to them, or simply telling the truth, or being respectful. It means being up-front and honest with people – from clients to vendors to members of the media – and it means making sure my actions follow my words.
People or organizations who meet their goals are often defined as successful. I tend to think beyond that definition. Success for me means that goals are not just met, but exceeded – on time, under budget, and with an approach that is both disciplined and creative. Success also means that we have developed a strong partnership with our clients, which means that we build lasting relationships that extend beyond a single project and, instead, continually broaden into the long-term.
I want to get it right for my clients. I want it – whether “it” is a brochure, a logo, a website or a new name – to shine. I want it to reflect who they are and to reflect well upon them. And I want it to get to them on time, grammatically correct and spelled right!
