Neuger Communications Group just moved its World Headquarters from 411 South Water Street in beautiful Northfield, Minnesota, to 25 Bridge Square in the heart of the community internationally recognized for the defeat of Jesse James (yes, Northfield … Google it). More
Do you get the feeling that a typo or grammatical error here or there is no longer a big deal in these days of real-time communication and instant publishing? It ain’t necessarily so. More
Those of us who design primarily for print applications often take it for granted that we can choose any typeface we want for a particular project. If I can’t find the perfect font already in my library, I just go online and buy a new one. Type is one of my “things” – I love it, and I love finding exactly the right font for each client or piece. Which is why the web has been such a frustration for me as a designer: for years, technology and license limitations have reduced the number of fonts we could use on the web to only a handful. More
I remember thinking some time ago that personalized printing had really lost its punch. Eye-catching at first, the approach spread like wildfire with organizations large and small effortlessly personalizing their appeals. A few weeks ago, (at 3 a.m. nonetheless) I changed my tune. Let me explain. More
For those of us who live and breathe March Madness, an important new media outlet surfaced this year: TruTV. I admit it… I’d never heard of TruTV prior to this week (although their tagline is actually pretty good: Not Reality. Actuality.). But being part of the broadcast effort that reaches millions of people in a highly desirable target demographic likely means that a whole lot of us will be pretty familiar with TruTV by the end of the month. More
Even though I’ve only been with Neuger Communications Group two years, I’ve been a Northfield resident for nearly three decades. My wife Pam and I moved here from northern California in 1981, arriving on the Sunday of Defeat of Jesse James Days. We involuntarily watched the parade from the cab of our Ryder rental truck while waiting to cross Division Street. More
Golden leaves, if you please. Baseball’s wooden bats.
Air so brisk we can’t resist smiles ’neath our hats.
School’s in session. Another lesson. A new bounce in your step.
Football. Soccer. Muddy locker. Books you get to schlep.
No matter what your views on recent well-publicized corporate political donations, the resulting brouhaha has been very interesting to watch from a public relations perspective.
The Supreme Court declared earlier this year in Citizens United v. Federal Elections Commission that the First Amendment’s free-speech protections mean that corporations cannot be prevented from making political contributions to support or oppose a candidate’s election.
The Library of Congress recently announced it had taken possession of five terabytes of data from Twitter. That’s roughly five trillion keystrokes of information – some interesting, most mundane, many personal, and occasionally some insightful or historical ones. More
Look for the Value
By Dave Neuger / March 11, 2012
I have been in this business for 30-plus years. During that time, I’ve been continually amazed at people who want to know “what is your hourly rate?” or “what is the cost?” Don’t get me wrong, I’m not suggesting organizations shouldn’t care about their budgets. Of course they should. But would you rather work with someone who charges $50 per hour or $300 per hour? Don’t be so certain. More