Connect with Penny
Penny joined Neuger Communications Group in 2004 and advises a wide variety of organizations, from healthcare and higher education to nonprofits and consumer cooperatives. She especially enjoys exploring the essence of a client’s business or area of advocacy to guide development of a new name, brand, graphic identity, website or communications campaign. She also serves as a lead writer for the firm. An avid birder, she has been known to exclaim in mid-meeting about an eagle or heron she has spotted flying by.
A former lawyer, Penny brings more than 25 years of communications and related experience to the firm. She previously served as web manager and communications associate at Classical 89.3 WCAL, the highly regarded listener-supported radio station that formerly served the Twin Cities and southern Minnesota. Earlier in her career she practiced law in Milwaukee and served for two years as a law clerk with the Wisconsin Court of Appeals.
Penny holds a bachelor’s degree in psychology from Brown University, in Providence, Rhode Island, and a J.D. from the University of Wisconsin-Madison Law School. She’s always loved working with words and will happily discuss English grammar and usage – coming down always on the side of clarity and common sense.
A certified Minnesota Master Naturalist Volunteer, she blogs about birds, nature and related topics at penelopedia.com. She serves on the boards of River Bend Nature Center and Just Food Co-op.
Penny lives in Northfield and shares her life with her husband Dave, her teenage son, two adult daughters, three cats and the many birds who visit her feeders. Now a longtime Midwesterner, she was born in Kenya and grew up in San Francisco – though she does not really remember the Summer of Love, having been in elementary school at the time.
In my spare time, I like to: Walk with camera and binoculars in the Carleton Arboretum or at River Bend Nature Center, work up a good blog post, and read. Dana Stabenow’s Alaska-based mysteries and Julie Zickefoose’s The Bluebird Effect have been recent favorites.
Favorite office tradition: I love our December Winter Walk event, where we have a great time with clients, vendors and friends at a festive open house during downtown Northfield’s picturesque Winter Walk celebration.
Favorite project I’ve ever worked on: I think my favorite project was the market research we did and the integrated brochure, website and video we created about senior cooperative housing for the Senior Cooperative Foundation. I learned a lot, I worked with wonderful people, the topic was fascinating, and the materials looked great and were really well received.