Let Me Share a Moving Experience
Neuger Communications Group just moved its World Headquarters from 411 South Water Street in beautiful Northfield, Minnesota, to 25 Bridge Square in the heart of the community internationally recognized for the defeat of Jesse James (yes, Northfield … Google it). More
The Vanishing Art of Proofreading
Do you get the feeling that a typo or grammatical error here or there is no longer a big deal in these days of real-time communication and instant publishing? It ain’t necessarily so. More
In Your [Type]face
Those of us who design primarily for print applications often take it for granted that we can choose any typeface we want for a particular project. If I can’t find the perfect font already in my library, I just go online and buy a new one. Type is one of my “things” – I love it, and I love finding exactly the right font for each client or piece. Which is why the web has been such a frustration for me as a designer: for years, technology and license limitations have reduced the number of fonts we could use on the web to only a handful. More
Lessons from a Two-Year-Old
I remember thinking some time ago that personalized printing had really lost its punch. Eye-catching at first, the approach spread like wildfire with organizations large and small effortlessly personalizing their appeals. A few weeks ago, (at 3 a.m. nonetheless) I changed my tune. Let me explain. More
Look for the Value
By Dave Neuger / March 11, 2012
I have been in this business for 30-plus years. During that time, I’ve been continually amazed at people who want to know “what is your hourly rate?” or “what is the cost?” Don’t get me wrong, I’m not suggesting organizations shouldn’t care about their budgets. Of course they should. But would you rather work with someone who charges $50 per hour or $300 per hour? Don’t be so certain. More